In 2017, I created the brand identity for the Champaign County Chamber of Commerce Foundation. This not-for-profit charitable foundation partners with local schools, businesses, and community leaders to foster education, workforce development, and leadership development in the Champaign-Urbana Community. 

A specific request of the client was to ensure that the Foundation’s branding was cohesive with the Chamber’s existing identity yet visually distinct in its own right. Additionally, the client requested that the logo symbolize growth while avoiding motifs that are often cliche in this space, such as trees or other plant-based imagery.