In 2017, Rick Harnish, the Executive Director of the Midwest High Speed Rail Association (more recently named the High Speed Rail Alliance), reached out to me inquiring about a potential rebrand. 

Rick and his team were looking to update the look and feel of their brand. Their former logo was a bit complicated in its overall design, unable to be displayed in a single color, and unreadable when scaled down. 

Rick and I worked closely via email and in person to develop the idea behind the new logo. My aim was to create a design that emphasized the sheer speed of a bullet train, while simultaneously making the logo simplistic and readable at various sizes.

Below you can find both a moodboard/initial concepts for the brand, as well as images of the brand in use.